Leading vertically integrated Spanish-language media company launches first-ever 24-hour Spanish-language multiplatform news network in the U.S.
BURBANK, Calif.–(BUSINESS WIRE)–#HispanicBroadcasting–Estrella Media, one of the leading Spanish-language broadcasting companies in the U.S., announced today that it has launched Estrella News, a 24-hour multiplatform news network, making it the first Spanish-language media company in the U.S. to provide news content in live digital and streaming format 24/7.
In an effort to expand its news content beyond its established television and radio broadcasting capacity, Estrella Media recently launched its multiplatform news channel, which will be available on all major OTT platforms and online environments, as well as the company’s digital .2 subchannels, 24 hours a day, seven days a week. Estrella News debuted this week on FOX Entertainment’s free streaming service Tubi and will appear soon on the Roku Channel and Samsung’s TV Plus, as well as other digital networks as Estrella Media widens its distribution reach.
With over 33 million Monthly Active Users (MAU) and Total View Time (TVT) surpassing 200 million hours of content streamed every month since June, Tubi has more than 23,000 movies and television shows from over 250 content partners, including nearly every major Hollywood studio. The service gives fans of films and television programs an easy way to discover new content that is available completely free. Tubi recently launched “News on Tubi” in the U.S. – a comprehensive way for viewers to access live, premium streaming news content – completely free, including Estrella News.
“During such an unprecedented time, we were inspired to launch the first-ever Spanish-language 24/7 news portal in the U.S. and to partner with Tubi; this undoubtedly marks a new chapter in the history of Spanish-language news media,” stated Peter Markham, CEO, Estrella Media. “Estrella News will provide the best and most relevant Spanish-language news content to the U.S. Hispanic audience, ensuring our communities will have easy access to breaking news on any device, 24 hours a day, seven days a week.”
Estrella News is the first dedicated group of news professionals providing live news to Spanish-language audiences on a 24/7 multiplatform basis. This new and dynamic network’s main objective is to bring live and breaking news, special assignments, and special reports, all produced in a shorter more relatable news cycle that fits current consumer trends within the digital and streaming environments.
This new digital network grid will consist of local, national, entertainment and sports news segments, all produced in-house by some of the best journalists and media professionals in the industry. Estrella Media is committed to bringing excellence in the newsroom with local news in Los Angeles, Dallas, Houston and Miami, featuring the best team of on-the-ground media professionals who are in tune with the local communities they serve. The local news segments will offer the most relevant and current news and the highest level of journalism standards in news production.
On the national front, Estrella News will feature a team of dedicated journalists across the U.S. and Latin America, which includes the only network news program in Spanish-language prime time and the first to present the critical issues affecting the community with the latest newsworthy events from the United States, Mexico, Central and South America. In addition, this new multiplatform network will also offer a live two-hour morning news show, which will deliver fast-paced, informative news presented in a light, upbeat manner with segments including breaking news, special series, entertainment stories, weather, sports and local coverage.
Estrella News will also benefit from Estrella Media’s stellar entertainment production team, which has built its reputation on breaking some of the hottest Latin entertainment news stories in the United States, Mexico and the rest of the Americas. Estrella Media is an undisputed leader in entertainment news coverage with a team comprised of some of Latin entertainment’s top media influencers.
And when it comes to sports, Estrella News will feature a stellar and experienced team in Spanish-Language sports coverage, comprised of veteran sports journalists who will provide extensive sports coverage from the US and Mexico, including exclusive Spanish-language broadcast partnerships with Major League Soccer’s Los Angeles Football Club and the National Football League’s Los Angeles Chargers.
About Estrella Media, Inc.
Estrella Media, Inc. is a leading vertically integrated, multi-platform, Spanish-language media company operating across top U.S. Hispanic markets. Estrella Media is one of the largest U.S. producers of Spanish-language television content, producing over 2,500 hours annually of original news and entertainment programming at the Estrella Studios in Burbank, CA, which is broadcast nationally on the company’s EstrellaTV Network. Its programming catalog, consisting of over 7,500 hours of original Spanish-language entertainment programming, is one of the largest libraries of content produced for the U.S. Hispanic marketplace. Additionally, Estrella Media is one of the most prolific developers and producers of Spanish-language radio talent and programming. The company’s Don Cheto Radio Network features one of the nation’s most popular radio talents. Estrella Media’s highly rated television and radio programming is distributed through its owned and operated television and radio stations, affiliated stations, and related digital media properties. To learn more about Estrella Media and see company updates, please visit www.estrellamedia.com.
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