The Biggest Night in Latin Music® Returns with the Theme “Music Makes Us Human“ Featuring Performances from Around the World
MIAMI–(BUSINESS WIRE)–The Latin Recording Academy® today announced that the 21st Annual Latin GRAMMY Awards® will air on Univision on Thursday, Nov. 19, 2020, at 8 p.m. ET/PT (7 p.m. CT), preceded by the one-hour pre-show, “Noche de Estrellas,” starting at 7 p.m. ET/PT.
With the theme “Music Makes Us Human,” the reimagined telecast will be anchored from Miami with uplifting performances from multiple cities around the world. With the goal of showcasing musical excellence and the power of music, the show will embody the essence of people with diverse stories of hope, community, sense of purpose, and celebration.
“This year’s show is a result of great music, carefully curated by almost 4,000 members, skilled staff and everyone’s commitment to the Latin GRAMMY Awards’ process,” said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. “The evening will honor musical excellence and the power of music — an art form that allows us to show solidarity, compassion and hope, transcending language, cultural barriers and the current global challenges. We are proud to honor the work of artists who have continued to bring us excellence through their craft and joy in times of despair.”
“Music has always been a force that brings our community together, and this year more than ever, we are proud to celebrate the music that has inspired, uplifted and moved us,” said Jessica Rodriguez, Chief Marketing Officer and President of Entertainment of Univision. “The 21st Annual Latin GRAMMY Awards promises to be one of the most groundbreaking shows of the year, with memorable performances and special moments sure to delight our audiences.”
Preceding the telecast, the Latin GRAMMY Premiere® ceremony will be held virtually from Miami, where the majority of the 21st Annual Latin GRAMMY Awards categories will be awarded. Additional details about this long-established afternoon full of unforgettable performances, heartfelt acceptance speeches and Latin GRAMMY® Moments will be announced at a later date.
Given the challenges imposed by the COVID-19 pandemic, The Latin Academy, Univision and production teams will adhere strictly to safety guidelines and protocols. If local conditions are favorable in November, The Latin Academy will consider hosting a live audience telecast composed primarily of nominees, presenters and performers.
The Latin GRAMMY Awards is Univision’s top-rated and most engaged music broadcast. Last year, the 20th Annual Latin GRAMMY Awards delivered the show’s highest-rated performance in the United States since 2015, averaging 3.4 million total viewers 2+, 1.6 million adults 18–49 and 717,000 adults 18–34. In addition, the telecast reached tens of millions of viewers across more than 80 countries, and was the No. 1 social program airing for the entire day, garnering 8.3 million total interactions across Facebook, Instagram and Twitter. (Source: Nielsen, NPM [11/14/2019] Thu 8 p.m.–11 p.m., Live+SD. Social based on Nielsen Social Content Ratings [01/14/2019] ranked on Total Interactions.)
Additional international broadcasting partners will be announced at a later date.
For more information and latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and use #LatinGRAMMY on popular social media platforms.
Visit corporate.univision.com for more information on UCI and follow @UCIPRTeam on Twitter and Instagram.
ABOUT THE LATIN RECORDING ACADEMY:
The Latin Recording Academy is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards, The Biggest Night in Latin Music, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.
ABOUT UNIVISION COMMUNICATIONS INC.:
As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 65 television stations in major U.S. Hispanic markets and Puerto Rico. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The company’s prominent digital assets include Univision.com, streaming service Univision Now, the largest Hispanic influencer network and several top-rated apps. For more information, visit corporate.univision.com.
The Lippin Group on behalf of The Latin Recording Academy:
The Latin Recording Academy: