Leading U.S. Spanish-language television network and 24/7 Spanish-language news network launch on The Roku Channel in the U.S.
BURBANK, Calif.–(BUSINESS WIRE)–Estrella Media, a leading vertically integrated, multi-platform, Spanish-language media company, announced today that it has launched its Estrella TV network (KSDX-TV) and its 24/7 Estrella News network on The Roku Channel, the home of free and premium entertainment on the Roku® platform.
Roku is the #1 TV streaming platform in the U.S. by hours streamed.1 The Roku Channel delivers both free and premium entertainment in a single, easy to navigate destination and is home to thousands of titles, including free movies and TV episodes. It reached U.S. households with an estimated 54 million people in Q3 of 2020.
Estrella Media operates the EstrellaTV network and Estrella News, the first ever 24/7 Spanish-language multiplatform news network in the U.S., digital media platforms, and radio and television stations across all of the top U.S. Hispanic markets. The company is home to superstars like Don Cheto, Pepe Garza, Omar Chaparro, Chiquis and Ana Barbara and TV mega hits like Tengo Talento, Mucho Talento, Tu-Night con Omar Chaparro, 100 Latinos Dijeron and Rica, Famosa, Latina, as well as local and national newscasts. Producing more than 4,000 hours annually of original TV programming at its Empire Burbank Television Studios, the company is one of the largest U.S. producers of Spanish-language TV content.
“Estrella Media continues transforming its digital media presence and we are enthusiastic about this new partnership with Roku. As we further expand our footprint in the digital streaming universe, we are energized by the possibility of what lays ahead. Launching our vast lineup of original Spanish-language news and entertainment content on The Roku Channel is a major step forward,” said Peter Markham, CEO, Estrella Media, Inc.
About Estrella Media, Inc.
Estrella Media, Inc. is a leading vertically integrated, multi-platform, Spanish-language media company operating across top U.S. Hispanic markets. Estrella Media is one of the largest U.S. producers of Spanish-language television content, producing over 4,000 hours annually of original news and entertainment programming at the Estrella Studios in Burbank, CA, which is broadcast nationally on the company’s EstrellaTV Network. Its programming catalog, consisting of over 7,500 hours of original Spanish-language entertainment programming, is one of the largest libraries of content produced for the U.S. Hispanic marketplace. Additionally, Estrella Media is one of the most prolific developers and producers of Spanish-language radio talent and programming. The company’s Don Cheto Radio Network features one of the nation’s most popular radio talents. Estrella Media’s highly rated television and radio programming is distributed through its owned and operated television and radio stations, affiliated stations, and related digital media properties. To learn more about Estrella Media and see company updates, please visit www.estrellamedia.com.
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1 (Kantar, 2020)
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