Linear and On-Demand Ad-Supported Channel from the Most Popular Brand in Horror to Launch in time for Halloween 2020
LOS ANGELES–(BUSINESS WIRE)–Cinedigm (NASDAQ: CIDM) today announced the company’s Bloody Disgusting streaming channel, will launch exclusively on The Roku Channel, the home of free and premium television on the Roku® platform, beginning 9/29. Bloody Disgusting is the most popular media brand in horror and the new horror streaming network will premiere in time for the Halloween season.
Bloody Disgusting is the FIRST and ONLY free source for premium horror content, targeting genre enthusiasts and casual viewers alike. Featuring a mix of horror classics, contemporary cult favorites, and original programming, the channel will reflect the programming and curatorial sensibilities of Bloody Disgusting and the technology and distribution capabilities of Cinedigm.
Horror is one of the most popular entertainment genres worldwide, representing over 9% of all film and entertainment spending and generating more than $1.2B in global ticket sales in 2019. Despite a huge, mainstream fanbase, there is no dedicated ad-supported horror network on either basic cable or via free ad-supported television (FAST) streaming platforms. Bloody Disgusting’s launch will fill an important void for operators in this popular genre.
For nearly 20 years, Bloody Disgusting has been the world’s largest destination for horror aficionados with an audience of over 20 million dedicated fans seeking in-depth coverage of all things horror. The Chicago-based media company produces an award-winning namesake website and mobile app, and also produces the fastest growing weekly show on YouTube This Week in Horror with a social footprint of more than two million engaged fans. Bloody Disgusting has also both produced and distributed some of the best films in the horror genre, including the Sundance Film Festival hits V/H/S, V/H/S/2, and THE WOMAN, as well as the TIFF Midnight Madness breakout SOUTHBOUND. Bloody Disgusting has positioned itself as the most important place for producers of genre film, television, games, events and comics to connect with their fans, and this mission will be further expanded with the launch of the channel.
The Bloody Disgusting channel will celebrate all things horror alongside feature presentations of their original films. New programming from Jon Grilz’ Creepy, Bloody Disgusting’s Boo Crew, SCP Archives, Horror Queers and This Week in Horror will also debut on the network this October with special trick-or-treat events planned for Halloween. Cinedigm will also provide content from its catalog which includes hundreds of popular horror titles like The Collector, Day of the Dead, The Hills Have Eyes, Re-Animator, and Tales from the Crypt to foreign favorites such as, Audition, Ringu, World of Kanako and Tenebrae.
As one of the most popular horror podcast producers, Bloody Disgusting has had more than 1.6 million downloads over the last 30 days. Their podcasts regularly chart in the Top 20 in their respective categories (Fiction, Film Review, and Film Interview). Creepy charts in the Top 5 in fiction and is in the Top 20 of all podcasts during the Halloween Season. Both current and new podcasts will be made available in the consumer iOS and Android apps in addition to film and television programming. The company further expects to include additional mixed media content including eBooks, comics and other content in the near future.
“Partnering with Cinedigm gives us the opportunity to expand the Bloody Disgusting brand and deliver a variety of exciting original video content. We have been working to create something really special that we think fans of the genre are going to love. Our entire team is thrilled to be launching exclusively on The Roku Channel and being able to celebrate Halloween with horror fans everywhere on their platform,“ said Tom Owen, President of Bloody Disgusting.
“We are thrilled that Roku recognizes the tremendous value of the Bloody Disgusting brand and curated content,” said Erick Opeka, President of Cinedigm Digital Networks. “The exclusive premiere of the channel on The Roku Channel is certain to grab the attention of the millions of horror fans throughout the U.S.”
Cinedigm continues to focus on bringing well-established brands and film & television content from leading content owners into the growing free ad-supported television marketplace. Opportunities for premium content remain strong within the OTT ad-supported space as traditional cable and satellite services continue to lose subscribers.
For more than twenty years, Cinedigm (NASDAQ: CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains hundreds of millions of consumers around the globe by providing premium content, streaming channels and technology services to the world’s largest media, technology and retail companies. For more information, visit http://www.cinedigm.com/.
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